The Herd with Colin Cowherd Joe and Jada - French Montana & Max B on 'Coke Wave 3.5: Narcos,' Max's prison stories & "All The Way Up"
Jan 13, 2026
French Montana, the Moroccan-American rap sensation, and Max B, the iconic Harlem figure recently released from prison, join the hosts for an engaging chat. Max reflects on his 16 years behind bars, sharing uplifting and humorous prison stories. French talks about his marriage to a Dubai princess and his hit-making journey, including the backstory of 'All The Way Up.' The duo also dives into their creative process for the new project 'Coke Wave 3.5: Narcos,' exploring the camaraderie and support that got them to where they are now.
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Max B's Prison Survival Story
- Max B described serving 17 years and 10 months on this sentence and adjusting quickly to prison life.
- He said he ran operations, maneuvered the scene, and stayed mentally focused to survive and adapt.
Genuine Friendship Through Incarceration
- Max B said he felt pure, genuine happiness watching French Montana's success from prison.
- He described crying with happiness, not jealousy, when he saw French on TV.
Why Independence Beat The Label Model
- Fat Joe explained major-label gatekeeping pushed him to independence after a flop.
- He realized independent sales and control could be more lucrative than label deals.