TED Talks Daily What if you could talk to your favorite character in a movie? | Christoph Lassner
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Oct 28, 2025 
Christoph Lassner, an AI engineer and co-founder of World Labs, explores the future of interactive storytelling. He envisions movies where characters engage with viewers for real-time choices, transforming passive watching into co-creation. Lassner discusses how generative AI allows for dynamic narratives tailored to individual experiences, creating improv-like adventures. He also highlights the need for creators to adapt their skills and the economic shifts this new model could entail, paving the way for a revolutionary storytelling landscape.
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Social Platforms Made Content Personal
- Content 2.0 is personal and user-driven, enabled by cheap recording devices and social platforms.
- It produces massive volumes of niche, viral content created by billions of people.
Data Scale Fuels Multimodal Generation
- Huge data volumes power generative models across text, images, music, code and now video.
- This data-driven capability enables models to reproduce and extend media beyond text.
World Labs Builds Spatially Aware Models
- Lassner describes building World Labs to generate spatial, explorable environments for creators.
- The company trains models to reason about spatial data for artistic and developer use.