The Chase Jarvis LIVE Show Ramit Sethi: Must-Know Lessons About Money for Every Aspiring Creative
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Aug 2, 2023 
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Do Quick Market Research
- Do customer research: interview 5–10 past clients and capture the exact words they use.
- Use those words in your marketing and meetings so prospects feel understood and nod along.
Use The Briefcase Technique
- Use the Briefcase Technique: ask questions, then theatrically present prepared ideas tied to their problems.
- Include a 30-60-90 day plan to reduce risk and move price down the priority list.
Let Prospects Speak First
- Interviews succeed when the prospect does most of the talking and feels understood.
- Leading with great questions signals you've thought about their problems before pitching solutions.