MAFFEO DRINKS: The Lab 020 | Decoding Cocktail Bars: Translating Between Consumer, Bar and Brand | Part 1/2 with Alex Frezza from L' Antiquario (Napoli, Italy)
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. If what we discuss in this episode makes you think about your own commercial situation, I can look at it with you directly with our Commercial X-Ray. Find out more at maffeodrinks.com
A Deep-Dive Analysis of This Episode is Available. Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
This is the first part of the chat I had the honor of having with Alex Frezza. He is the Owner and Founder of L' Antiquario in Napoli, currently number 46 on the Global list of 50 Best Bars. He is a bar legend in Italy and internationally. I hope you will enjoy our chat.
Main topics discussed:
From 0 to 1 bottle
• Understanding the thought process of a bar owner being pitched to
• The Wholesaler Paradox (Why bars have an aversion to brands without a wholesaler)
• The Importance of the Target Occasion
From 1 bottle to 1 case
• What attracts bar owners to a product
• Communicating your brand identity to consumers through bartenders
• Being approachable to consumers for bars and brands
From 1 case to 1 pallet
• Big brands vs. Small brands approaches
• Localization Failures
• Building Distribution Networks
About the Host: Chris Maffeo
About the Guest: Alex Frezza
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. If what we discuss in this episode makes you think about your own commercial situation, I can look at it with you directly with our Commercial X-Ray. Find out more at maffeodrinks.com
A Deep-Dive Analysis of This Episode is Available. Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary