No BS Mastery Podcast Ep 143: Lead Product: The Origin Story
May 11, 2023
15:13
The Lead Product is a fundamental part of the No BS Agency model.
It's something that I have been teaching for over eight years, not just in the branding space but in other industries as well. I've had people implement this in finance, in law, in all kinds of coaching, and more.
The Lead Product continues to be one of the biggest game changers in business. And I want to share with you how it all came about and how it evolved over a few years until it became what it is now.
Tune into this episode to hear:
- How I learned to provide context when presenting creative work
- Why it’s key to get clients to buy in and sign off on direction and scope before you do any creative work
- How I realized that putting in the work on a brief was worth charging for in itself
- How the Brand Shrink briefs saved time and hassle and converted clients
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