The Sachin and Adam Show The healthcare startup with a $1 trillion market opportunity, with Georgia Vidler
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May 27, 2024 Georgia Vidler, co-founder of Human Health, discusses her motivations, founder psychology, relationships, and challenges. They explore her childhood dreams, varied career path, work-life balance, and startup dynamics. The focus is on personalized healthcare solutions, user engagement, and navigating entrepreneurial highs and lows with peace and acceptance.
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Package Projects Like A Brand To Motivate Teams
- Make projects feel like brands to motivate teams: give a cool name, logo, slogan, and three top priorities.
- Packaging work attractively increases belonging and drives people to choose that project over others.
Founder Chemistry Was Born From Deep Personal Parallels
- Georgia and Kate formed a complementary founder pair whose shared vision and ‘yin and yang’ dynamics accelerated trust and cooperation.
- Their relationship grew from colleague friends into deep alignment after a dinner where they discovered many parallel life experiences.
Personal Loss Sparked The Human Idea
- Georgia links Human's origin to grief after losing her father and long family exposure to serious mental illness, which seeded empathy for patients.
- Those personal losses plus her drive for art and science made building Human with Kate feel inevitable.