He Built a $120K App in 6 Months, Then Sold It Within a Week

Lotanna "Lotts" Ezeike doesn't chase unicorns. He finds proven app concepts, adapts them for underserved markets, and exits fast. His latest? Praycreen — an app that makes you pray before unlocking your phone. It hit $120K ARR in 6 months and got acquired within a week of him tweeting about it.

In this episode of The Superwall Podcast, Lotts breaks down his repeatable system for building and selling apps: from finding viral TikTok formats that drove 70% of installs to running Meta ads at 39 cents per install in the US market. While most people struggle to build their first successful app, Lotts has sold four.

We cover:

• Why he copied One Sec's breathing mechanic for Christians (and made $120K ARR)
• The single TikTok video that drove 70% of all app installs
• How to turn organic content into profitable paid ads
• Why ads beat subscriptions when conversion is low but retention is high
• Exit strategy: why he takes the 3rd highest offer if it closes fast
• Twitter ads targeting celebrity pastor followers at 2 cents per install
• The faith space goldmine: from Bible games to survival apps
• Why you should get your "first nut" before chasing millions in ARR

Whether you're building your first app or looking for repeatable systems to scale, this episode shows you how to spot opportunities in underserved markets and turn them into six-figure exits.

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