Exit Is Now - Plan Accordingly With Scott Snider A Business Owner’s Journey as an Educator and Advisor with Justin Goodbread
Oct 10, 2024
Justin Goodbread, a multi-time exited business owner and author of 'Your Baby's Ugly', shares his fascinating journey from a homeschooled teen to a successful entrepreneur. He discusses scaling his first landscaping business to millions and the tough decision to sell at just 22. Justin highlights the importance of exit planning as effective business strategy, his shift to financial services, and achieving an eight-figure exit. He also emphasizes the value of team trust, the impact of personal crises on business decisions, and his new venture, the Value Growth Academy for Advisors.
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Turning The Turtle Over
- Justin recounts his father flipping a small box turtle over during a walk and saying he did it because he could help with little effort.
- That story shaped Justin's ethos of doing small acts that set a higher bar and protect the family name.
Sell When Your Return And Focus Align
- Prepare the business and personal legs of your life before exit decisions; evaluate return on equity like a portfolio manager.
- If your heart isn't fully invested, consider selling, do the earn-out, then plan your next phase.
Choosing The Right Buyer, Not The Biggest
- Justin put Heritage entities on the open market during his wife's health crisis and received multiple offers, choosing a buyer that would let him experience corporate leadership.
- He stayed to lead for a period and the combined business later sold for a sizable undisclosed amount.
