The proposed merger between the New York Stock Exchange (NYSE) and Deutsche Börse (DB) could mean big changes for the American icon which heralds the opening of the markets each day with the ring of a bell. Although experts say an NYSE listing is still the sign of a blue-chip company exchanges are struggling to remain relevant in a high-tech financial world. Similar pacts are proliferating between other exchanges as the organizations try to stay one step ahead of an increasingly interconnected global market. Can a combination of DB’s business might -- and NYSE’s marketing panache -- turn the tide?
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