Small Business PR This Pitch Framework Helped Thousands of Small Businesses Get Top Tier Press Features for Free
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Good Morning America. Vogue. Allure. Buzzfeed… How the hell do small business owners get a feature in these publications? The answer – it all starts with a conversation with a journalist.
Now, you probably have a slew of follow-up questions. How do you FIND the right journalist? What do you say when you do? Where do you even begin this whole process of landing PR, press coverage, and media features?
Sounds familiar? Then this episode is a must-listen for you. Because I’m breaking down my award-winning pitch framework – The CPR Pitching Method™.
It’s the same framework that has landed PR Starter Pack community members features in Oprah Magazine, The Hollywood Reporter, and so much more. To sum it up, the CPR Pitching Method™ is an effective way to capture the attention, start a conversation, and get your story into major publications with any journalist and editor.
We’re talking about everything you need to write in your cold email pitch so that you can see your feature in your dream publication. From the starting point of your pitch, to how to make sure your email isn’t going unnoticed, this episode will boost your confidence in pitching.
Tune in as I give you the details of my CPR Pitching Method™– with C standing for credibility, P for point of view, and R for relevance. This is the exact framework that I created from years of experience, and it has helped thousands of small businesses get top-tier press features for free.
Topics We Discuss in this Episode:
- The difference between PR and marketing
- Nailing down the energy of your pitch
- How to establish credibility in one statement
- Defining your point of view to an editor
- Why relevance is the most important part of your pitch
- Building relationships with editors
- Tips for email sign-offs
- Examples of the CPR method in action
Resources Mentioned:
- Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).
Go to gloriachoupr.com/masterclass to watch for free!