Hospitality Daily Podcast Fixing Independent Hospitality's Discovery Problem with Storytelling & AI - Brett McManus, Inndependent Stays
Sep 6, 2025
Brett McManus, owner of Après Inn and founder of Inndependent Stays, delves into the discovery challenges in independent hospitality. He shares insights on the high costs of online travel agencies and the importance of authentic storytelling in connecting travelers with unique experiences. The discussion highlights how AI could revolutionize travel recommendations and enhance personal connections between guests and owners. Through innovative platforms like 'Independence Days', McManus aims to reshape the visibility of independent stays, fostering engagement and community.
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Build A Direct-Connect Marketplace
- Build a specialized marketplace that focuses only on independent, non-franchised properties and connect travelers directly to owners.
- Avoid taking bookings on the platform and instead drive direct bookings to save hotels commission and simplify service.
Commission Savings Create Win-Win
- By not charging large commissions, Independence Days enables hotels to share savings with travelers via discount codes.
- That creates a win-win: travelers get lower prices and hotels keep more margin while customer service becomes simpler.
Show What Travelers Actually Value
- Research what travelers value (price, amenities, reviews) and present those clearly in your listings.
- Use grassroots content (podcasts, social) to learn and attract the exact guests who fit your properties.