The Daily Standup See the unicorn, be the unicorn | Ezra Zimbler
Jun 12, 2025
Ezra Zimbler, former LinkedIn customer success leader turned consultant, shares how to use LinkedIn to stand out. He digs into authentic versus performative content. He talks about the rise of self-quoting and leadership tropes. He explains how job seekers can research roles, showcase niche strengths, and engage thoughtfully to be noticed.
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Customer Success Is One Of LinkedIn's More Authentic Communities
- Customer success is unusually authentic and positive as a LinkedIn community compared with broader platform trends.
- Ezra observed CS posts tend to avoid many of the performative traps common in other LinkedIn verticals.
The Classic Self Quote Problem On LinkedIn
- Self-quoting and recycled leadership aphorisms are common low-quality content on LinkedIn.
- These posts often feature professional headshots and repurposed quotes that feel inauthentic to many listeners.
Target Jobs Where You Are The Unicorn
- Use LinkedIn to research and target roles where you are a clear unicorn for the job.
- Focus on companies, platforms, or industries you've already used so your experience is instantly differentiating in a crowded market.