Clients from Content

I Want To Know What Kevin Shen Knows

Oct 5, 2022
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ADVICE

Ask Customers How They Decided

  • Ask existing followers or customers to recount how they decided to trust or buy from you.
  • Use their words and journey to discover the emotions and messages that actually resonate.
ADVICE

Use Texture To Signal Warmth

  • Use shapes, textures, and warmer colors to convey trust and comfort in your background.
  • Avoid harsh edges, flat walls, and sterile surfaces when you want a welcoming vibe.
ADVICE

Fix The Big Negatives First

  • Remove obvious negatives first: fix bad audio and avoid backlit shots that hide your face.
  • For under-$200 upgrades prioritize a cheap lavalier mic and reposition lights or windows to show your face.
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