Media Tech Talk Steve Jones & Mick O'Brien (Media Sales Academy & Agentive Group) - Media Tech Talk #020
Steve Jones & Mick O'Brien (Media Sales Academy & Agentive Group) - Media Tech Talk #020
In this episode of Media Tech Talk, Steve Jones (Media Sales Academy) and Mick O’Brien (Agentive Group) join Paul Luckett and Daevid Richards to explore the future of sales in an AI-driven world. Covering ad tech, digital publishing, programmatic advertising, media technology, and AI in advertising, this conversation dives into how automation is reshaping sales workflows and redefining human capability.
From the inefficiencies of modern sales teams to the rise of AI-powered sales operating systems, this episode provides a practical look at how technology is transforming the way organisations sell—and what skills will matter most going forward.
Chapters
(00:03) Introduction to AI and the future of sales
(02:10) What’s broken in modern sales teams
(05:51) AI as an “exoskeleton” for salespeople
(08:10) Survey insights on sales performance gaps
(12:46) Can AI accelerate sales capability development
(22:54) Why sales training is failing to evolve
(29:44) AI sales operating system walkthrough begins
(37:00) From meeting to proposal in 90 seconds
(50:49) Integrating AI into real sales environments
(53:55) Does AI replace experience or compress it?
💬 Guest:
Steve Jones – Founder, Media Sales Academy - https://www.linkedin.com/in/steve-jones-55a7a18/ | https://www.mediasalesacademy.com.au/
Mick O’Brien – Founder, Agentive Group - https://www.linkedin.com/in/mickobrien1/ | https://agentivegroup.ai/
🎧 Hosts:
Daevid Richards – https://www.linkedin.com/in/daevidrichards/
Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/
Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing.
#MediaTechTalk #AdTech #AIinAdvertising #MediaSales #Programmatic #DigitalPublishing #MediaTechnology