The Product Boss with Jacqueline Snyder 282. What to Do if You Want to Improve Your Discoverability on Google
After a short and sweet hiatus, we’re kicking off the summer season with more super-valuable content for your growing business. Today, we’re diving into the backend of Google and exploring the different ways you can improve your visibility as a small business on Google search results.
Most of us have a vague idea of what a keyword is; we use them whenever we’re searching for the latest must-have on Google. However, fewer people are fluent in keyword manipulation and how to climb up the rankings on Google, sidestepping the big brand coverage to be seen on the first two pages of search results.
This episode breaks down search word relevancy, the boosting capabilities of quality backlinks, and why featuring your business on The Small Business Shopping Directory could help your Google visibility. You’ll step away with the actionable steps (and words) to elevate your rankings online RIGHT NOW. What are you waiting for!?
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The Product Boss is a production of Crate Media.