In this episode, I sit down with John Karsant, founder of LevelUp Leads, to break down a common mistake CEOs make when scaling sales. We talk about why increasing volume without clarity leads to poor results, how most companies misunderstand their ideal customer profile, and why traction should come before scale. John also shares how to refine messaging, delegate effectively, and free up your time so you can focus on growth instead of getting stuck in operations.
