The Publishing Performance Show Russell Nohelty - Why Your First Book Launch Should Be on Kickstarter
Feb 15, 2025
01:06:04
Russell Nohelty is a USA Today bestselling author who has successfully navigated both fiction and non-fiction publishing. Starting his career with aspirations in filmmaking, he transitioned to comics and eventually found his way to self-publishing. As the co-founder of Writer MBA, he helps authors build sustainable careers through innovative marketing strategies and business approaches. His expertise spans from successful Kickstarter campaigns to building author ecosystems.
In this episode:
- The evolution from filmmaking to writing comics and books
- How to effectively use Kickstarter as a publishing platform
- Understanding value proposition in book marketing
- The challenges of selling fiction vs. non-fiction
- Strategies for running successful crowdfunding campaigns
- Building an author ecosystem across multiple platforms
- The importance of networking and relationship building in publishing
- Creating sustainable author careers through diverse income streams
Resources mentioned:
- Website: https://www.russellnohelty.com/
- Conference: https://writermba.com/
- Kickstarter Platform: https://www.kickstarter.com/
- Category Pirates: https://www.categorypirates.com/
- Dean Wesley Smith's publishing strategies: https://deanwesleysmith.com/expanding-your-market/
Book Recommendations:
- 100 Places to Visit After You Die by Ken Jennings: https://www.amazon.com/100-Places-See-After-You/dp/1501131583
- Sustaining Your Author Career by Claire Taylor (Focusing on Enneagrams and authorship): https://www.amazon.com/Sustain-Your-Author-Career-connections/dp/1959041096
Connect with Russell:
- Website: https://www.russellnohelty.com/
- Conference: https://writermba.com/
- Blog:https://www.theauthorstack.com/
- Writer MBA Mastermind Program (Application required): https://writermba.com/
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/
Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/