There are two types of marketing. Brand marketing focuses on getting you to think and feel a certain way about the brand. (Apple: Think Different). Direct Response marketing focuses on the immediate sale of a product.

For young companies brand marketing seems like a waste of time and money. I certainly felt that way when my businesses were new. But I don’t believe that any more.

Today I want to share some insights and give you some tools to help you establish a strong brand presence in your market.

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Brand Marketing vs. Direct Response