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Foley's Vision
- Foley witnessed the rise of e-readers, streaming, and boutique fitness, leading him to found Peloton.
- Despite being older than the typical startup founder, his vision proved successful initially.
Fundraising Challenges
- John Foley faced hundreds of rejections from investors who didn't understand boutique fitness.
- He believed Silicon Valley had a blind spot for the trend.
Peloton's Brand Values
- Peloton aimed to be inclusive, premium, and community-driven according to its 2018 pitch deck.
- However, this contradicted their later actions, including a lack of plus-size instructors and a discrimination lawsuit.


