How YouTube Replaced ESPN for an Entire Generation

This week the fathers talk all things sports marketing, specifically who is getting the attention of the youth now and how they're doing it.

0:00 Intro

3:56 Today's Lineup

4:23 Waste Management Open

8:01 All-Star Game Is Broken

11:15 200 Creators, One Weekend

15:47 Sports Lost the Kids

16:49 Ja Morant vs Ant Edwards

19:39 World Cup Is Coming

20:03 Super Bowl Ads Flopped

24:57 Creator Exclusivity Deals

26:57 The AI Bowl

29:08 AI Mockups Going Viral

36:50 AI Adoption Is 95/5

39:48 PGA Tour Aura Edits

As always, thanks for watching. Let us know your feedback in the comments.

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