The Boss Mom Podcast How to Reignite Your Creative Passion with a Niche Side Hustle w/Stacey Ogden
One of the ways we create a more fulfilling and joyful life is through a career that we're passionate about. That said, it can be difficult to get excited about the work we do when it feels like an obligation or a chore.
When we actively choose to do something, we will feel fired up for it more consistently. Having a side hustle is a great way to refresh our love for what we do in a meaningful way. To make it even better, we need it to be specialized or niched down.
How do we go beyond something general, to a side hustle in a great niche? Why does this help us feel more fulfilled at work?
In this episode, CEO of Side Hustle Teachers and Founder of the Edupreneur Academy, Stacey Ogden shares how to start a niched-down side hustle that reignites our passion for work.
Don't make the mistake of trying to talk to everybody. Your business should be what you want it to be, not just what it can be. -Stacey Ogden
3 Things We Learned From This Episode
- How to narrow our focus to only the people we're excited to serveMany people struggle with wanting to help everyone. But if we want to create successful businesses, we have to narrow down our focus because it helps us connect with people who really love what we do.
- How to stop apologizing for not helping everyoneTo create a niche, we have to narrow down the group of people we want to serve until we have a clear picture of our ideal client. Once we've done that, we have to be unapologetic about what we offer and what we don't.
- How to build a referral network to help the people who aren't in our nicheIt can be difficult to say no when someone outside our niche asks for our assistance, but we can still help the client without broadening our scope. Building a referral network allows us to say "Yes" by introducing other products and services, without getting off track in our side hustle.
Guest Bio-
Stacey Ogden is the CEO of Side Hustle Teachers and founder of the Edupreneur Academy. She has built a community of more than 4,000 educators supporting each other on their entrepreneurial journeys and helped dozens of teachers start and grow profitable side hustles, all while maintaining her full-time teaching job. That's right - she walks the talk.
To find out more about Stacey, head to:
Stacey's Edupreneur Academy is a membership program for teachers who want to start or grow a side hustle while still being the boss in the classroom. Learn more at members.sidehustleteachers.com