Making Markets

Gary Coover: Designing a Sustainable Token Economy - [Web3 Breakdowns, EP.79]

Jul 21, 2023
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ADVICE

Hide Rails, Delight Founders

  • Build token rails that are 'sexy' to founders but invisible to end users.
  • Use the founders' enthusiasm for tokens while keeping consumer experience seamless.
ADVICE

Tokenize Only When It Aligns Incentives

  • Only tokenize when the product benefits from aligning user and business incentives.
  • Validate early that tokenization creates measurable value and synergy across the studio's portfolio.
ADVICE

Return Value To Creators, Not Outsiders

  • Use tokens to return value to creators and users instead of distant equity holders.
  • Align platform fees and token economics so participants capture more of the value they create.
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