Ken Williams' Business Process – Episode 410

Do you have a business process to monetize your podcast? It won't happen by chance. You can't wander into business.

Let me show you the four steps to create a business with your podcast.

NO ADS

Many podcasters hope to monetize their podcast with ads or sponsorships. This is the worst possible idea.

It takes many, many hours to find sponsors and sell ads. Radio stations have full teams of 18 people working 40 hours a week selling ads. You don't have that kind of time.

There are only so many ads you could possibly place on your show. Therefore, there is a ceiling to the amount of revenue you can generate. That is no way to run a business.

Finally, people are fleeing traditional media to get away from ads. How frustrated to you get when you need to watch a commercial before your YouTube video?

Don't clutter your show and upset your listeners.

Instead, build a business by selling your own goods and services. Then, use your podcast to attract clients.

PODCAST PROFITS FRAMEWORK

There are four steps to the Podcast Profits Framework.

The four parts are content, lead magnet, sales conversation and offer.

You create great content on your show that entices your listener to take your lead magnet or free resource. This begins the business relationship.

The lead magnet will lead your listener to your sales conversation. This could be a one-on-one call, sales video, webinar or a variety of other opportunities.

Your sales conversation converts your listener to a client, because they need your solution.

With ads, you get paid once. By using this framework, you market your product or service on your podcast and get paid every time somebody buys your solution.

Don't overcomplicate it. Focus on these four steps and you'll build your business in no time.

YOUR BUSINESS STRATEGY

Would you like my help building your strategy? Take advantage of my free podcast strategy call. You can apply at www.PodcastTalentCoach.com/apply.

It is my gift to you. We will spend an hour and build your plan.

KEN WILLIAMS

Ken Williams is a life coach. He joins us on the show to create his business strategy.

We are going to work on growing his audience, creating his coaching package and getting clients.

Enjoy my conversation with Ken Williams.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.