Spotlight Series | Reinventing Omnichannel Performance Measurement With NielsenIQ

NielsenIQ recently unveiled its new Omnishopper solution to enhance the industry’s understanding of omnishopping consumer behavior across the U.S. marketplace. In the latest edition of their Omni Talk Spotlight Series, Chris Walton and Anne Mezzenga discuss the launch with Liz Buchanan and Natalie Williams of NielsenIQ and learn how the new Omnishopper solution works, what it does, and why it enhances the overall insights retailers and CPGs can glean from how today's shopper is actually shopping. For NielsenIQ, the solution also marks the first stage of a multi-pronged product release, focused on bringing accurate omni-intelligence to the global stage. And, for retailers and CPGs, it just may also mark one of the biggest changes in the "history of category management," which is not a statement to take lightly, either. Retail is changing fast and how we talk about performance across the channels and by market just may be the most central question of all going forward. This interview is another Omni Talk exclusive you won't want to miss! *Sponsored Content*

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