
The Lawfare Podcast Lawfare Daily: What’s Influencing Politics Online? X’s Algorithm, Creators, and the New Persuasion Machine
15 snips
Mar 31, 2026 Philine Widmer, economist at the Paris School of Economics who studied X's feed algorithm, and Nathaniel Lubin, founder of Insight Studio and researcher on creators, discuss algorithmic curation and creator-driven persuasion. They compare randomized feed tests and creator interventions. Conversations cover follow dynamics, parasocial trust, platform architecture, and what shapes political exposure online.
AI Snips
Chapters
Transcript
Episode notes
Apolitical Creators Are Highly Persuasive
- Nathaniel Lubin's field experiment in 2024 showed creators can shift viewers' knowledge and opinions during an election period.
- Per-video influence was larger for cultural (apolitical) creators when they injected substantive material.
Early White House Creator Engagement Sparked Research
- Nathaniel Lubin recounts bringing creators to the White House in 2014–2015 as an early example of creator influence in policy spaces.
- That experience sparked his longer-term interest in how creators shape information flow.
Algorithmic Feed Pushed X Users Rightward
- Philine Widmer found switching X users to the algorithmic feed shifted political opinions rightward within seven weeks.
- The algorithm reduced news outlets' visibility (news posts ~12% in algorithmic feed vs ~25% chronological) and amplified political activists.
