My guest today is Lina Seiche, a writer, cartoonist, coffee (marketing) person, and the founder of Little HODLer - an educational character created to educate about sound money. Its online store has plushies, comic books & prints, and Lina is now working on Little HODLer school text books for young children in El Salvador, about financial literacy & bitcoin.

In this episode, Lina talks about her bold move from Germany to El Salvador and how she turned her e-commerce brand into a success story. We explore what’s happening in El Salvador right now, from its progress as a nation to the importance of teaching financial literacy to younger generations. Lina shares her thoughts on sovereignty, trusting principles of liberty and prosperity, governance and leadership. Despite global challenges, she talks about the hope and purpose she’s found in El Salvador and how President Bukele & El Salvador are setting an example for the world. We also touch on why bitcoin and self-custody are so important for financial freedom, why good coffee and good branding make a difference, and what do plushies have to do with all of that :) Tune in for an inspiring conversation about personal responsibility, optimism, and the potential for real change.

► If you got value, please like, comment, share and support my work. Thank you!

-- SPONSORS --

►► Get your TREZOR wallet & accessories, with a 5% discount, using my code at checkout (get my discount code from the episode - yep, you’ll have to watch it): https://affil.trezor.io/SHUn

@Trezor

-- SPECIAL OFFERS --

►► Enjoy the Little HODLer products, learn about sound money while having fun! use code EFRAT for 10% off on non-sale items

►► Get 10% off on all books, inc. “The Inverse of Clown World”, using the code EFRAT https://bitcoininfinitystore.com

►► Join me in any of these upcoming events:https://www.efrat.blog/p/upcoming-events

-- LINKS –

Lina Seiche Twitter: https://x.com/LinaSeiche

The Little HODLer Website: https://thelittlehodler.com

Efrat's Twitter: https://twitter.com/efenigson

Efrat's Telegram: https://t.me/efenigson

Watch/listen on all platforms: https://linktr.ee/yourethevoice

Support Efrat's work: ⁠https://www.buymeacoffee.com/efenigson ⁠

Support Efrat with Bitcoin: https://geyser.fund/project/efenigson

The West Ham Way Podcast - 16th March 2026