The Next Evolution of SaaS: Letting Customers Build Features

Mar 31, 2026

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Welcome to The SaaS CFO Podcast! In today’s episode, we sit down with Dana Rochman, CEO and co-founder of Legato, an innovative company building an AI-powered app creation layer for SaaS platforms. With deep roots in product management and technology leadership, Dana shares how Legato is on a mission to empower non-technical business users — like CFOs — to build custom tools, dashboards, and workflows directly inside their existing B2B applications, eliminating the need for lengthy and costly customizations.

We explore Legato’s journey from inception in 2025, their $7 million seed round, and the importance of clear narrative and validation in fundraising. Dana also opens up about go-to-market strategies, pricing models in the age of AI, and how the platform aims to help SaaS vendors win the AI race by unlocking new revenue streams. Tune in for a behind-the-scenes look at how Legato is bringing the power of app creation to the hands of business users everywhere.

Show Notes:

00:00 Building AI tools for non-engineers

03:44 Customizable tools and workflows explained

09:14 Starting fundraising with strong validation

10:51 Why investors believed in us

14:47 Vendors monetizing dashboards and customizations

17:19 Maintaining and improving the app

20:06 Closing remarks and AI vision

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/legato-raises-7-million-seed-round

Dana Rochman’s LinkedIn: https://www.linkedin.com/in/danarochman/

Legato AI’s LinkedIn: https://www.linkedin.com/company/legato-ai/

Legato AI’s Website: https://www.legato.ai/

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