Durell Coleman and Designing for Social Impact

Durell Coleman has for a long time been interested in how to create inventions and entrepreneurial opportunities to create social change. With an early interest in engineering, sparked by working on cars and home improvement with his dad, Durell followed that passion to Stanford University. Connecting an engineering degree with sustainable design through the famed d.school, Durell has followed that path from the forests of Nicaragua to the criminal justice system of the United States. Through his company, DC Design, Durell and his team have worked with an impressive array of clients and projects, including “governments, foundations, non-profits, companies and those they serve to shift entrenched systems toward paradigms that function better for everyone. He has worked to redesign aspects of the foster care system, develop new approaches to criminal justice reform, reimagine healthcare service models, create apps that connect communities, and develop new educational models for the 21st century.”

In our conversation, we dig into what is social design, and how everyone can be a part of designing for a better world. Durell tells us how he deals with the challenges of systems design when you have different groups that don't necessarily have the same goals. Through his work on wind turbines, we explore how design can be used to not just to create a product, but create an infrastructure where people acquire the skills and tools to manage and sustain change themselves. During a time where a lot of discussion is being had around social change, Durell's work shows us a way forward in using design thinking to create opportunities for social impact.