Uncensored Renegades How your CFO can unlock marketing growth
May 1, 2026
A lively dive into fixing the CMO–CFO relationship and making finance an ally for growth. Practical ways to translate marketing plans into business value and get finance to back and present your proposals. Reframes budgets as staged investments and explains aligning risk appetite with growth goals. A quick five-step marketing formula for insight, speed, and ownership.
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CMO CFO Collaboration Drives 20–40% More Value
- Close CMO–CFO collaboration unlocks outsized financial gains for the company.
- A Google study cited by Kory found tight collaboration can accelerate revenue and deliver 20–40% incremental financial improvement.
Translate Marketing Goals Into Shareholder Value
- Learn the company's objectives and speak the language of the board, not marketing jargon.
- Jon explains he translated ten years of growth data to show innovation drove 80% of growth and tied it to shareholder value when asking for budget.
Invest Time To Learn The Craft Of Finance
- Respect finance as a craft and invest time to learn it to build trust.
- Kory recounts touring finance at LVMH where showing interest led to mentoring and strong cross-functional relationships.
