Apptivate: App Marketing Explained Building Resilience for Women in Mobile Gaming - Jayne Peressini (Electronic Arts)
Jayne Pimentel is the Senior Director of Marketing and Growth at Electronic Arts. Electronic Arts develops and delivers games, content, and online services for Internet-connected consoles, mobile devices, and personal computers. EA has more than 300 million registered players around the world.
Questions Jayne Answered in this Episode:
- How did you get started in gaming?
- Your dad was a big influence on your affinity for gaming and the decisions you’ve made in your career. Can you talk a little bit about that?
- How did you grow from your experience getting laid off?
- Did you have any mentors who helped you along the way in your career?
- Is there a common theme in the advice women come to you for?
- What is the worst piece of advice that you’ve ever received? The best advice?
- How do you help develop a culture that embraces failure and learning for your team?
- How do you manage your work-life balance?
Timestamp:
- 1:43 Jayne’s history and love of video games
- 5:40 Dad’s influence on Jayne’s career in gaming
- 8:08 The light from dark times in following her passions
- 14:22 Jayne’s mentors along the way
- 16:18 Words of wisdom for women in mobile gaming
- 20:05 Worst and best advice Jayne ever received
- 27:07 Developing a culture of embracing failure and learning
- 30:30 Work-life balance
- 33:05 Jayne’s advice to women starting their careers
Quotes:
(10:25-10:42) “I fell into my own in terms of mobile games. I went to Machine Zone and I fell back in love with mobile games. I fell back in love with the work as well. Performance marketing, all that comes with, really, is my passion and my skillset. So it’s nice I can combine those things.”
(12:13-12:42) “I want power. That’s a big thing for me, the ability to influence and the ability to support women in our industry. And so, that is what my passion has morphed into. It’s not just mobile games as a category but the people within mobile games, and specifically the women because I’ve seen the shit that we have to deal with and I’ve been part of that. I show up every day as if it was the person I wish I had when I started my career.”
(17:47-18:21) “For women, I feel like we hold ourselves to such a high standard in terms of we let bad days define us and we let bad moments define us. Even feedback. I ask for feedback all the time and I take everyone’s feedback as truth to me as a person and I never question feedback. I’m always like, ‘yep, that’s right, I was an asshole. Yep, I should do that.’ And in fact, you don’t have to. You don’t have to agree with all of the feedback. You can listen to it, but you don’t have to wear it.”