Just Get Started #391 Josh Spector on Simplifying Your Steps To Start Creating Online
7 snips
Dec 12, 2023 
Josh Spector, writer and consultant, shares tips on starting and growing a newsletter, promoting it, delivering value through concise content, and growing an audience and business through valuable resources and offerings.
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Choose An Ideal Niche, Not A Prison
- Do choose an ideal niche and treat it as your target audience, not an exclusive limitation.
- Pick the people you'd most want in the room to make writing, positioning, and growth far easier.
Make Your Bio Explain Who Benefits
- Do state who you help and the transformation you provide in your bio and messaging.
- Replace vague words like "people" with a specific audience and the result you deliver.
Write Bios To Convert In-The-Moment
- Do write your bio to convince someone in the moment to follow you and highlight key assets like your podcast or newsletter.
- Lead with what you give followers, not with your mission statement or resume.