The Dirt Dog Pod Party in the Parking Lot - Aaron Harris, Senior VP of Development for Dutch Bros Coffee
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Dec 13, 2024 Aaron Harris, Senior VP of Development for Dutch Bros Coffee, has a wealth of experience in retail real estate. In this conversation, he discusses the remarkable growth of Dutch Bros, which is on track to exceed 1,000 locations. He shares insights about building brand culture and the significance of community engagement. Additionally, Aaron reminisces about his time in wrestling, contrasting the tough exterior of wrestlers with their authentic selves. Expect wild stories and valuable lessons from his journey!
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Networking and Follow-Up
- Network actively and always follow up with contacts, even with a quick 'no'.
- Building relationships is crucial for long-term success in real estate.
Barbershop Connections
- Aaron Harris built rapport with a barber by offering gift cards.
- He then leveraged this relationship by asking the barber to keep an eye on a nearby job site.
Secret to Dutch Bros' Growth
- Dutch Bros' rapid expansion was fueled by a strong existing culture and a pool of potential operating partners eager for opportunities.
- The brand's popularity with both customers and employees made scaling easier.