The Product Opscast Product Opscast Episode 13: Delightful Product Ops
5 snips
Feb 4, 2026 
Nesrine Changuel, product leader and author who has worked at Google, Microsoft and Spotify, shares ideas on product delight and emotional design. She discusses how emotional connections boost retention and growth. Short takes cover B2B vs B2C motivators, surface vs deep delight, practical roadmap balance, and embedding delight into product strategy and culture.
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Episode notes
Humanize The Product Experience
- Humanize your product by comparing it to an ideal human experience rather than competitor features.
- Ask how the product would behave if it were a person to guide emotional-focused innovation.
Different Emotions For B2B vs B2C
- B2B and B2C both need delight but target different emotional motivators like confidence for B2B and connection for B2C.
- Identifying those emotional motivators is the first step toward deep delight.
Record Emotional Cues In Research
- During discovery, capture emotional cues and moments like shame or pride in addition to behaviors.
- Use those emotional observations to design solutions that make users feel better about themselves.
