Do not let the decisions you made, or the money you invested in the past, dictate what you do in the future! Dan encourages you to reflect on how the sunk cost fallacy may be affecting your business and personal life.

In this episode, we talk about…

What is the sunk-cost fallacy, and how does it affect your life
Some examples of the sunk-cost fallacy that apply to business, and personal lives
Three areas where the sunk-cost fallacy has bitten Dan in the past
Being objective and making the changes in your business that need to happen

Resources:

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TCF502: Friday Fails: Sunk-Cost Fallacy