
Speaking Your Brand: Public Speaking Tips and Strategies 3 Must-Haves for an Unforgettable Keynote
Here’s what you don’t want the audience to say after you deliver your keynote: “I learned a lot.”
That’s you being stuck in the expert trap.
As a keynote speaker, you’re there to provide an experience for the audience; to help them see something differently about themselves or their industry or their world; and to have them believe they can do it.
In this episode, I’m sharing 3 must-haves that will take your keynote from “just another talk” to a truly transformative experience for your audience.
You’ll hear behind-the-scenes from a keynote I recently gave called From Invisible to Influential: How I Found My Voice and Why Yours Matters More Than Ever.
Here’s what you’ll learn
- Why storytelling should always be at the core of your keynote (and the story I shared that had women coming up to me afterward saying how inspired they felt).
- How to use the “Rule of Three” to make your keynote easy to follow, memorable, and impactful.
- The importance of weaving in humor and audience participation - and how I planned both into my talk so they weren’t left to chance.
By the end of this episode, you’ll have a clear roadmap for how to design your keynote so it not only informs but truly transforms your audience.
✨ Ready to create your own keynote that’s powerful, inspiring, and totally YOU? Visit https://www.speakingyourbrand.com and schedule a call.
Links:
Show notes at https://www.speakingyourbrand.com/445/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Schedule a consultation call: https://www.speakingyourbrand.com/contact/
Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/
Connect on LinkedIn: https://www.linkedin.com/in/carolcox
Related Podcast Episodes:
- Episode 426: Every Talk Needs Humor: Here are 5 Ways to Make Your Audience Laugh
- Episode 422: How to Create a 10-Out-of-10 Keynote that Leaves Your Audience in Awe
- Episode 382: 3 Signs You're Stuck in the Expert Trap with Your Public Speaking
- Episode 288: A Framework for Creating a Signature Talk for Income and Impact
Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.
A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.
In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.
As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.
Learn more and register at https://www.speakingyourbrand.com/bookable
