Tom Boston is our guest today; he has just been promoted to the role of ‘Social Sales Evangelist’ for Salesloft. He is a truly funny guy as well as a switched-on and proven sales professional.

You’ve probably seen Tom’s antics on LinkedIn, he has a way of creating cool video content that is both educational as well as engaging and hilarious.

In this episode, we talk about Tom's recent move into training salespeople on social after several successful years as a high-performing SDR.

We get a breakdown of some of the numbers he was able to achieve and just how many of his appointments did his video content created for him.

Of course, he also shares some super ideas about what sellers should be doing right now to stand out from the crowd and there are some similar themes but with a twist.

One of them was quite different and that was, be honest and upfront with people that you're trying to sell them something.

Toms tips include:
Personalization beyond the standard
Use video inside your prospecting
Be real in your sales interactions
Check out Twitter for conversation starters
Slow down your ask - to speed up the result.

Tom Boston:
https://www.linkedin.com/in/tom-boston/

SalesLoft
https://salesloft.com/

Mark McInnes
https://www.linkedin.com/in/mark-mcinnes/

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