Wisepreneurs Podcast: Independent Professionals Building Expertise Leanne Shelton AI and Content: From Copywriter to AI Trainer on Keeping the Human Edge
AI integration for content businesses without losing the human element that makes creative work valuable.
Leanne Shelton spent ten years as a copywriter and content marketer before founding Human Edge AI Training in Sydney, helping businesses adopt AI while preserving human-centric values in their output.
She explains the growing impact of AI on the creative industry, why prompt engineering matters for content professionals, and how to overcome the fear of AI replacing creative work.
Leanne shares how her copywriting experience gives her a practical perspective on where AI amplifies human capability and where it falls short.
For independent professionals adapting their practices to the AI era, this episode maps the transition from seeing AI as threat to using it as strategic advantage.
Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice.
Mentions:
- Human Edge AI Training
- ChatGPT and other generative AI tools
- Prompt engineering techniques
- AI DIY Club for practical, hands-on AI learning
- Microsoft Copilot for secure AI integration
Contact Details:
- LinkedIn: Leanne Shelton on LinkedIn
- Website: Human Edge AI
Connect with Nigel Rawlins
website https://wisepreneurs.com.au/
Linkedin https://www.linkedin.com/in/nigelrawlins/
Twitter https://twitter.com/wisepreneurs
Downloads
- Embodied Intelligence Self-Assessment
- Professional Reputation Audit
https://wisepreneurs.com.au/free-assessments/
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