Live Inspired Podcast with John O'Leary

Don't Keep Your Day Job with Cathy Heller (ep. 242)

Apr 2, 2020
Cathy Heller, a business and life coach, musician and author who helps people turn passion into pay, shares her journey from a rocky childhood to a songwriting career and launching an online business. She talks about pivoting into music licensing, building courses and a podcast, finding momentum through messy action, practical online pivots, and how faith and resilience reshape purpose.
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ANECDOTE

From Record Deal Rejection To Licensing Success

  • Cathy Heller moved to LA, signed with Interscope, sat in the room while Lady Gaga recorded and was dropped months later, which crushed her record-label dream.
  • She pivoted into licensing songs to TV/ads, cold-called networks, and made hundreds of thousands annually for a decade.
ANECDOTE

Pregnant Webinar Made $147K With Messy Intimacy

  • Eight months pregnant, Cathy recorded a messy live webinar teaching music licensing from her desktop and sold $147,000 worth of her course that first run.
  • The intimacy and rawness — no slides, just her — led to $445,000 on the next offering and created repeat-paying students.
ADVICE

Turn Possibility Into Momentum By Doing It Messy

  • Move from seeing possibility to momentum by taking action; momentum only comes from doing something imperfectly.
  • Cathy helped people launch pottery, coaching, podcasts, and memberships by encouraging messy starts.
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