Full Story The Sunday read: a day with Punch the monkey’s Djungelskog toy
Feb 28, 2026
Caitlin Cassidy, an education reporter who chased the viral Punch the monkey story, narrates her rush to buy IKEA’s Djungelskog orangutan plush. She describes viral footage, resale frenzy and her emotional reaction when handed the toy. She reflects on colleagues’ responses, the sadness beneath the cute clips and questions about zoo care and anthropomorphism.
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Buying The Viral Jungelskog After A Long Trip
- Caitlin Cassidy waited in line at IKEA after a long delayed trip to buy the Jungelskog orangutan that went viral with Punch the monkey.
- She missed it first day, returned next morning, and an employee personally brought the toy to her car after stores sold out.
Viral Animal Clip Caused Retail Frenzy
- The Jungelskog surge shows viral animal stories can drive huge retail demand and resale markups.
- Listings rose 650% on eBay Australia and IKEA Australia reported a 200% sales increase, with resale prices up to $175.
Treating The Toy Like A Comfort Companion
- After finally getting Jungelskog, Cassidy reports immediate comfort and treats the plush like a companion at work.
- She carried it through her commute, buckled it into her car and kept it beside her computer, noting colleagues' reactions.