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No.1 Habit & Procrastination Expert: We've Got ADHD Wrong! Break Any Habit & Never Be Distracted!

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May 22, 2023

Guest

Nir Eyal

Nir Eyal, a behavioral design expert and author renowned for his books on habit formation, dives into reclaiming time and attention. He challenges misconceptions about ADHD and discusses the psychological roots of distraction. Nir emphasizes the importance of 'time-boxing' and mastering attention control to overcome internal distractions. He also explores the crucial role of prioritization and discipline for personal growth, while advocating for skill-building over medication. Join them for actionable strategies to become 'indistractable'!

01:39:49

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Episode notes

External vs. Internal Triggers

External triggers (10% of distractions) are things in our outside environment.
Internal triggers (90% of distractions) are uncomfortable emotional states we seek to escape.

Mastering Internal Triggers

Note the feeling before you get distracted.
Reframe the trigger by interpreting the feeling not as negative, but as a signal.

The 10-Minute Rule

Use the 10-minute rule: Give in to any distraction, but not right now, in 10 minutes.
This helps establish agency and delay gratification, building impulse control.

Get the Snipd Podcast app to discover more snips from this episode

Conquering Distractions for a Regret-Free Life

01:31 • 3min

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Mastering Attention Control

04:06 • 24min

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Mastering Prioritization and Discipline

27:42 • 24min

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Understanding Burnout: Expectations, Control, and the Role of Nutrition

51:44 • 3min

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Navigating Control and Expectations

55:11 • 15min

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Unpacking Childhood Trauma and ADHD

01:10:13 • 23min

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Creating an Indistractable Workplace: Key Traits for Success

01:33:32 • 4min

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Reassessing the Value of Organized Religion

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Exploring Gut Health: The Importance of Zoe

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In 'Hooked: How to Build Habit-Forming Products', Nir Eyal explains the Hook Model, a four-step process (trigger, action, variable reward, and investment) that successful companies use to create products that users engage with habitually. The book provides practical insights and actionable steps for building products that capture widespread attention and encourage repeated use without relying on costly advertising. Eyal draws on his research, consulting experience, and practical knowledge to offer a how-to guide that is accessible and valuable for understanding user behavior and designing engaging products.

In this new episode Steven sits down with the American behavioural design expert, Nir Eyal.

Nir’s career has focused on behavioural engineering and helping businesses to develop habit-forming products. His work explores the intersection of psychology, technology, and business, and has earned him the label of “The Prophet of Habit-Forming Technology”. Since 2003, he has co-founded two technology companies, worked as a consultant in product design and taught as a lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Nir is the author of 2 bestselling books, ‘Hooked: How to Build Habit-Forming Products’ and ’Indistractable: How to Control Your Attention and Choose Your Life.’

In this conversation Nir and Steven discuss topics, such as:

How to reclaim your time and attention.
The importance of ‘time-boxing’.
The real reasons that people become distracted.
How our thinking about having finite willpower is wrong.
Why our thinking about ADHD is wrong and needs to be fixed.

You can purchase ‘Indistractable: How to Control Your Attention and Choose Your Life’, here: https://bit.ly/3ooKYcw