David Hoffeld is the CEO and Chief Sales Trainer of Hoffeld Group, a top research-backed sales training and consulting firm. He is the author of the best-selling book The Science of Selling and his most recent book, Sell More with Science. David has pioneered a revolutionary sales approach based on research in neuroscience, social psychology, and behavioral economics, proven to radically increase sales. As a sought-after sales thought leader and speaker, David helps companies align their sales behaviors with how the brain naturally forms buying decisions.

Join us as we discuss topics from his books, with insights on the science behind buying decisions, how to effectively frame any question for a client, and the importance of fostering a growth mindset in sales.

Highlights

David's journey in professional sales
Defining the key terms from David's book
The science behind how the buying decision occurs
The six "why's" of science-based selling
Framing questions about your product or service
Focusing on the buyer
Fostering a growth mindset in sales
What David is currently learning Episode Resources
Connect with Mark Cox
https://www.inthefunnel.com/
https://ca.linkedin.com/in/markandrewcox
https://www.facebook.com/inthefunnel
markcox@inthefunnel.com
Connect with David Hoffeld
The Science of Learning
Sell More with Science
https://www.hoffeldgroup.com/
https://www.linkedin.com/in/davidhoffeld/

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Sell More with Science with David Hoffeld