Mark Huber is the Director of Growth at Metadata, the first demand generation platform for B2B marketers who need to get closer to revenue. Mark discusses the planning and promoting of Metadata’s successful digital event that happened in October, Demand 2021. He's passionate about working at startup, designing great content, transparency, and long term growth.

0:00 Intro
0:51 Conversation with Mark
2:11 Hosting Demand 2021
4:55 Promoting event
7:15 Metadata
9:04 Director of Growth
10:56 Demand model
13:56 Measuring success of long game
17:28 No Fluffs Given Series
22:30 Results and Demand Growth Metrics
24:45 Advice to listeners
26:20 Get connected and podcast
27:30 Outro

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Blurring the lines between content and growth marketing with Mark Huber of Metadata