Ep 138: ESPN Bet - Brand Building & Integrity

We are less than a week away from the official launch of ESPN BET and the picture is becoming clearer about how Penn and the Worldwide Leader in Sports will interplay once it is launched and accepting wagers.

What do we know so far and what do we think about the delicate balance between utilising the brand and maintaining integrity? This will be the topic of discussion on today's episode of iGaming Daily, sponsored by SBC Summit Rio, where Jessica Welman is once again joined by her SBC Americas colleague, Charlie Horner.

To read more on the topic of today's podcast, click on the following links:

- https://sbcamericas.com/2023/11/07/espn-bet-college-gameday-sportsbook/
- https://sbcamericas.com/2023/11/06/fanduel-espn-competition-profitable/
- https://sbcamericas.com/2023/11/02/espn-bet-to-launch-in-17-states-on-november-14/

Host: Jessica Welman
Guest: Charlie Horner
Producer: Anaya McDonald
Editor: James Ross

Next up for SBC Events is beautiful Rio, SBC Summit Rio will place a spotlight on critical aspects such as regulatory frameworks, localized product offerings, operator-media relationships, sports integrity, data rights, and sponsorship opportunities. Visit https://sbcevents.com/en/sbc-summit-rio/ for more info, and to get your ticket!