All Things Book Marketing How to Become the Media’s “Go-To” Expert
Apr 23, 2025
Janet Shapiro, Vice President at Smith Publicity, and Sophia Moriarty, Senior Publicist, share groundbreaking insights into book promotion. They discuss the importance of collaboration between authors and publicists and innovative strategies for media engagement. Topics include utilizing LinkedIn for direct connections, the power of niche media, and the necessity of patience in cultivating relationships. The duo highlights the importance of email lists and social media in building a lasting personal brand and gaining visibility in the ever-evolving publicity landscape.
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Media Relationships Need Time
- Building media relationships takes time and consistent effort over months or years. - Collaborative, ongoing author-publicist teamwork secures meaningful, lasting media opportunities.
Patient Efforts Yield TV Spots
- Dr. Davis appeared on a TV show regularly after months of groundwork with Smith Publicity. - Persistent collaboration led to ongoing monthly media appearances on important topics.
Authors Should Follow Up Persistently
- Authors should proactively follow up on media contacts even if publicists have pitched multiple times. - Any response that leads to coverage is a valuable win regardless of who initiates it.