The Russell Brunson Show When You Follow the Framework, This Happens… Ryan Lee’s Inspirational Story and Strategies Revealed! | #Success - Ep. 79
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Oct 15, 2025 
Ryan Lee, a landscape lighting entrepreneur turned coach, shares his inspiring journey from undercharging in his business to confidently scaling it. Discover how his first awkward Facebook Live sessions led to a thriving coaching business. He reveals critical strategies like raising prices for better client results and building a loyal audience through consistent content. Ryan’s story emphasizes embracing niche expertise and the importance of taking imperfect action, showcasing how his framework can apply across various industries.
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Raise Prices To Buy Freedom
- Raise your prices confidently to improve results and freedom for the owner.
- Act like the business you want by pricing to support staff, trucks, and systems.
First Funnel Sales From The Road
- Ryan launched a low-ticket funnel and watched small purchases come in while driving on the freeway.
- The funnel proved demand but showed he needed help to make profitable offers.
Sell High-Ticket Beta Clients
- If your initial funnel math fails, transition to high-ticket offers and sell beta spots.
- Use coached scripts and DM targeted prospects to recruit your first paid clients.
