Everything Is Energy with Cathy Heller How Gray Malin Creates Joy, Fun & Epic Getaways Through His Photography
Aug 16, 2021
AI Snips
Chapters
Transcript
Episode notes
Go Where Feedback And Buyers Are
- Do put your work where people can give honest feedback and buy it.
- Use that feedback to shape what people actually want and refine your offering.
Joy As A Clear Brand Differentiator
- Gray realized people wanted art that made them feel joyful and transported.
- He adopted the motto: make every day a getaway, and built his brand around that feeling.
The Helicopter Detour That Changed Everything
- Trying to shoot a pool in Miami led Gray to hire a helicopter and discover aerial beach images.
- That detour became a signature series that launched his global career.