AdExchanger What Marketers Miss When Their Data Isn't Inclusive
Mar 3, 2026
Charlene Polite Corley, VP of Inclusive Insights at Nielsen who blends audience measurement with cultural analysis. She discusses why inclusive measurement uncovers missed growth, how data plus culture reveals trends, the importance of intersectional targeting, risks of AI without human oversight, and practical first steps brands can take to test and improve representation.
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Over The Rainbow As A Personal Mantra
- Charlene Polite Corley shares The Wizard Of Oz as a lifelong favorite and uses 'Over the Rainbow' as a personal mantra.
- She walked down the aisle to the song and uses it as encouragement: 'Why not me? Why can't I?'.
Inclusive Measurement Reveals Tomorrow's Trends
- Inclusive measurement is foundational to accurate media intelligence and spotting cultural trends that drive mainstream behavior.
- Charlene Polite Corley explains Nielsen measures ages two and up and that undercounting communities hides subculture signals that predict who your consumer will be tomorrow.
Black Audiences Favor Live Viewing
- Black audiences over-index on live viewing and live social engagement, making them high-value for real-time marketing moments.
- Nielsen found 82% of Black Olympics fans watch major events live, roughly 30 points above the general population.