The Unofficial TikTok Shop Podcast with Jordan West
Ep 482: Lessons from The Godfather Of E-commerce with Phil Masiello
The need to think beyond traditional advertising strategies. Uncover the power of PR, news, and storytelling in gaining visibility and leveraging others' influence. Learn how to harness creativity and unique selling points to capture the attention and loyalty of your target customers.
In this episode, Jordan West and Phil Masiello, founder of CrunchGrowth share insights on leveraging PR, the importance of telling the truth, and the creative strategies to target customers. Get ready for an engaging conversation packed with actionable tips and behind-the-scenes stories. Additionally, they discuss the power of advertising platforms like Google ads and Amazon ads, the role of AI in generating content and ideas, and the future challenges of shipping costs.
Listen and learn in this episode!
Key takeaways from this episode:
- Creativity as a key driver for brand success
- The importance of understanding the brand and its target audience
- The role of social media in promoting the brand and attracting customers
- Acknowledgment that social media may not lead to immediate sales but can influence decision-making
- Importance of thinking beyond advertising to scale a business
- Starting locally and using someone else's influence to expand
- Importance of using various advertising platforms like Google ads, Google shopping ads, and Amazon ads to establish a strong foundation for a product company.
- E-commerce is growing at an accelerated pace, but a potential problem in the future is rising shipping costs.
- Raising prices is not a viable solution to address the problem.
- Utilizing PR and leveraging others' influence to expand reach and gain attention.
- Focusing on unique selling points, always telling the truth, and creatively targeting customers.
Recommended App/Tool:
Jasper AI: https://www.jasper.ai/
Recommended Podcast/Audiobook:
Sally Hogshead: https://www.amazon.com/Fascinate-Revised-Updated-Impossible-Resist/dp/0062206486
Today’s Guest:
Phil Masiello, the founder and CEO of Crunchgrowth Revenue Acceleration Agency, has a long history of success in the business world. With experience in E-commerce, mobile application marketing, Amazon Seller marketing and more, Mr. Masiello has been a leader in disruptive business models since his first startup at the age of 25.
Connect and learn more about Phil and CrunchGrowth:
Website: https://www.crunchgrowth.com/ https://philmasiello.com/