The Tai Lopez Show

#588 - eCommerce Has Won!

Apr 19, 2020
E-commerce is the future, and traditional businesses need to adapt quickly. Jeff Bezos's foresight from the 90s proves spot on, as online shopping becomes the norm. The podcast discusses how the pandemic has accelerated this shift and provides strategies for transitioning to online sales. Personal stories can make or break your brand, with successful businesses capitalizing on storytelling to connect with customers. It's not too late to dive into the e-commerce arena, as the internet continues to open doors for aspiring entrepreneurs.
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ADVICE

Launch Physical Products On Shopify

  • Use Shopify to launch physical-product e-commerce quickly and scale later.
  • Lopez notes larger businesses may use heavily modified platforms but beginners should start with Shopify.
ADVICE

Pick Platforms For Digital Products

  • For digital products, consider platforms like Teachable, WordPress, or ClickFunnels.
  • Choose software based on product type and funnel needs rather than defaulting to one option.
INSIGHT

Digital Vs Physical: Costs Differ

  • Digital products have near-zero cost of goods, physical products incur COGS each sale.
  • Lopez highlights customer acquisition as the primary ongoing cost for digital offerings.
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