In a session recorded at the Cannes Lions, Hearst Magazines CRO Lisa Ryan and Jen Dorre join the show to discuss how the publisher is responding to the shifts in advertising to performance-focused channels, including retail media and platforms.
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00:00 Introduction
01:36 Realism in Publishing and Growth Strategies
04:45 Focus on Audience and Data Utilization
07:33 Innovative Ad Products and Consumer Engagement
13:03 Challenges and Opportunities in Attribution
14:26 The Role of Brand Storytelling
16:37 Hearst's Commerce Business
18:53 Understanding Consumer Behavior with AI
20:39 The Future of Programmatic Advertising
24:04 Premium Ad Strategies for Publishers